Expo 2020 Dubai has launched a worldwide search, backed by a social media and online campaign, to find the brains behind the newest, coolest gadgets, gizmos plus digital and traditional games on the planet.“We want to wow and delight our visitors with take-home keepsakes that could only come from a World’s Expo,” said Gillian Hamburger, senior vice president, commercial at Expo 2020.
She said the gadgets, gizmos and games would be available for sale not only at the Expo site during its six months from October 2020 to April 2021 but also through Expo 2020’s exclusive online shop and selected Expo 2020 approved retailers far ahead of the event opening.“Our ambition is to offer a product range that people will want to buy not only because they are offered by Expo 2020 but because the items are unexpected, unique and innovative,” Hamburger added.
The games section will include online, network, PC and consoles, mobile, and other forms of digital games as well as traditional, such as a new version of chess or snakes and ladders. Expo wants games-makers of all kinds to submit their ideas.The first telephone (1876), television (1939), the mobile phone (1970) as well as ASIMO, the humanoid robot (2005), were all products that were first introduced to the public at World Expos.
Expo 2020 will be giving companies an opportunity to use the event as a launchpad for their new innovative ideas and concepts as an officially licensed Expo 2020 product.Official merchandise will be sold at selected outlets across the UAE, including dedicated Expo retail stores, as well as at the ‘Superstore of the Future’ at the Expo 2020 Dubai site itself, and through Expo 2020’s global online shopping channels.Through its licensing programme, Expo 2020 Dubai will accept tenders for more than 5,000 products in total.
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